Course
General Information
| Course Id | PBA126038 |
| Course | Digital Marketing *** |
| Curriculum | S1 PBA 2024 |
| Credit | 2 |
| Course Type | elective |
| Description | The Digital Marketing course is designed to provide conceptual understanding and practical skills in utilizing digital platforms to design, implement and evaluate marketing strategies. The main focus of this course is on the use of digital technology to increase brand awareness, attract customers, and achieve business goals through various online channels such as social media, search engines, email, and digital content. |